Technical SEO is the process of optimizing the technical aspects of a website in order to improve its ranking in search engine results pages (SERPs) and make it more user-friendly.
Technical SEO involves a range of tactics and techniques that are designed to improve the technical performance of a website, such as its speed, mobile-friendliness, and crawlability. Some common technical SEO tactics include:
- Mobile-friendliness: Ensuring that a website is optimized for mobile devices and provides a good user experience on mobile devices.
- Crawlability: Making it easy for search engines to crawl and index the pages on a website by using a clear and logical site structure, creating an XML sitemap, and using clean URLs.
- Indexability: Ensuring that the important pages on a website are indexed by search engines and are eligible to rank in search results.
By implementing effective technical SEO tactics, you can improve the performance and user-friendliness of your website, which can ultimately help to improve its ranking in search engine results and attract more qualified traffic to your site.