Internal linking is the process of linking to other pages on the same website in order to create a logical and easy-to-navigate structure for both users and search engines.
Internal linking is an important aspect of search engine optimization (SEO), as it can help to improve the ranking and visibility of a website’s pages in search engine results pages (SERPs).
Internal linking can be used to:
- Improve the user experience: By creating a logical and easy-to-navigate structure, internal linking can help users find the information they are looking for more easily and keep them on the website longer.
- Pass link equity: By linking to other pages on the same website, you can pass “link equity” from one page to another, which can help to improve the ranking of those pages in search engine results.
- Show search engines the structure and hierarchy of a website: By linking to other pages on the same website, you can help search engines understand the relationships between different pages and the overall structure of the website.
By implementing effective internal linking tactics, you can improve the ranking and visibility of your website’s pages in search engine results and provide a better user experience for your visitors.